Complete Coverage: IBC 2012
As the number of video-enabled IP devices explodes, Nativ will be debuting its new digital asset management system (DAM), Mio v5.0 at IBC between Sept. 7-11.
Noting that some researchers have predicted that there will be as many as 16.5 billion video-enabled devices by 2015, Nativ is pitching its new DAM as a way for broadcasters and content owners to overcome the complexities of delivering content to many devices while reaching wider audiences and boosting revenues.
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"By bringing editing, workflow and asset management together in the one platform content owners will be able to enhance their ability to process time-critical content accurately and cost effectively," said Nativ CEO Jon Folland in a statement. "Combining logging, editing and collaboration with enterprise workflow and asset management is one of the final obstacles in cloud-based workflow management. It saves downloading and uploading huge files in and out of the cloud and Mio v5.0 has been designed specifically to overcome that hurdle."
Key features include: the ability to remotely ingest video and audio content while validating that it's in the right format; robust systems for archiving, extensible metadata, tagging, shot-logging, deep indexing and searching; automate all workflows designed to help cut costs; extensive tools for global media collaboration; systems to easily repurpose content, and distribute it to Web, mobile, VOD and a variety of other outlets and systems to track metrics and analytics.
The company is also billing Mio v5.0 as "the first enterprise-grade DAM solution to incorporate social collaboration and editing in one platform."
