Hulu said more than 63% of its live TV sub base watched NBCU’s coverage of the Winter Olympics from PyeongChang, either live or on-demand.
Broken down further, Hulu said the average of that Olympics-watching group was 15 hours per viewer, and that Hulu live TV subscribers streamed a total of 6.5 million hours of Olympics coverage and content during the 18 days of the Games.
Related: NBCU Says Profits Are Golden at Olympics
Heading into the event, Hulu built a personalized experience and interface for the Winter Games that enabled subscribers to pick their favorite sports and be alerted when they would be available for viewing.
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