Hulu: 63%-Plus of Live TV Subs Watched Winter Games Coverage
Hulu said more than 63% of its live TV sub base watched NBCU’s coverage of the Winter Olympics from PyeongChang, either live or on-demand.
Broken down further, Hulu said the average of that Olympics-watching group was 15 hours per viewer, and that Hulu live TV subscribers streamed a total of 6.5 million hours of Olympics coverage and content during the 18 days of the Games.
Related: NBCU Says Profits Are Golden at Olympics
Heading into the event, Hulu built a personalized experience and interface for the Winter Games that enabled subscribers to pick their favorite sports and be alerted when they would be available for viewing.
For more, go to multichannel.com.
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By David Bloom