Hopkins: Hulu Live TV Will Make Money

Hulu’s new live TV service is poised for profitability through its blend of channel packaging, premium VOD and advanced ad capabilities, Hulu CEO Mike Hopkins said Thursday on CNBC.

Hopkins said Hulu will make money on the new product when pressed on whether it can with a package that starts at about $40 per month for a lineup featuring 50-plus channels plus a baseline cloud DVR offering.  

Related: Hulu Launches Live Streaming Service Beta at $39.99 a Month

“Yeah, we can [make money],” Hopkins said. “When you put all that together, I think we’ve got something very powerful, economically, as well.”

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Jessika is content engagement director of Broadcasting + Cable, Multichannel News and NextTV. She has been with the brands in various roles since 2013. In her current role, she works primarily behind the screen, keeping an eye on the website and fixing any site bugs. A graduate of USC Annenberg, Jessika has edited and reported on a variety of subjects for NextTV, including profiles on industry leaders and breaking news.