Hip-Hop Hold 'em Opens Low

Hip-Hop Hold 'em, the TV Texas hold 'em game for hip-hoppers--from the production arm of mega-sports management company IMG--debuted to a .2 national syndicated rating for the week ended Oct. 8, 124th place among the 124 nationally rated syndicated shows.

The caveat is that it is only cleared in 46% of the country, which is a tough river to cross from the get-go. Another caveat is that it could have run up against baseball playoffs, which took a toll on many syndicated shows. It only aired in 17 markets, and many of those in late-night overnight time periods

The show takes the poker game Texas hold 'em, which has gained a following on ESPN, and transplants it to the world of hip-hop, with celebrities hosting games in their homes for friends, including athletes (IMG represents several), musicians and actors.

According to pokerlistings.com, hip-hoppers and others signed up to participate include DJ Clue, DJ Envy, Rhymefest, AZ, Pete Rock, radio personality Big Tigger, and boxer Jab Judah.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.