Hip-Hop Hold 'em, the TV Texas hold 'em game for hip-hoppers--from the production arm of mega-sports management company IMG--debuted to a .2 national syndicated rating for the week ended Oct. 8, 124th place among the 124 nationally rated syndicated shows.
The caveat is that it is only cleared in 46% of the country, which is a tough river to cross from the get-go. Another caveat is that it could have run up against baseball playoffs, which took a toll on many syndicated shows. It only aired in 17 markets, and many of those in late-night overnight time periods
The show takes the poker game Texas hold 'em, which has gained a following on ESPN, and transplants it to the world of hip-hop, with celebrities hosting games in their homes for friends, including athletes (IMG represents several), musicians and actors.
According to pokerlistings.com, hip-hoppers and others signed up to participate include DJ Clue, DJ Envy, Rhymefest, AZ, Pete Rock, radio personality Big Tigger, and boxer Jab Judah.
The television industry's top news stories, analysis and blogs of the day.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.