Hearst Television said it named Ariel Roblin as president and general manager of its stations in Sacramento, KCRA-TV and KQCA-TV.
Roblin, who has been president and general manager of Hearst’s KETV, Omaha, since 2011, succeeds Elliott Troshinsky, who will retire at the end of June.
“Ariel truly embraces the important responsibility of a television station in a local community. Her commitment to local journalism and tireless community engagement have helped KETV become one of the nation’s leading affiliates,” said Hearst Television president Jordan Wertlieb. “Ariel’s proven success in leveraging a station’s legacy in a contemporary media landscape makes her uniquely qualified to succeed Elliott and lead our best in class team at KCRA and KQCA.”
The new job brings Roblin back to northern California. Before joining Hearst, she was general sales manager for KRCR-TV and KAEF-TV in the Chico-Redding and Eureka markets. She started her TV career as a program director at WAMI-TV in Miami.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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