Hallmark Wants To See Viewers in Shorts

Hallmark is putting a new, animated face on viewer-generated content.

It will promote on-air and collect on-line viewer's anecdotes about a "memorable family holiday celebration" or "how they met their husband or wife."

The "Tell Us Your Story" initiative will then turn the best of those "Hallmark moments" into animated shorts to air on the channel and the 'net starting in February of next year.

the network is even now prepping call-to-action spots to drive submissions to www.hallmarkchannel.com.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.