Crown Media Family Networks said that its subscription video on demand service, Hallmark Movies Now, has become available via YouTube TV.
YouTube TV subscribers can get Hallmark Movies Now as an add-on option for $5.99 a month, following a seven-day free trial.
The offering comes as the holiday season approaches, along with the service’s Movies and Mistletoe event chockablock with Christmas-themed content.
Launched in 2017, Hallmark Movies Now, provides access to nearly 1,000 hours of commercial-free Hallmark branded original content.
Hallmark Movies Now is also available on iOS, Android, Roku and Amazon Fire platforms.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.