Gray Television said it named Sacha Purciful as general manager of KSLA-TV, Shreveport, Louisiana, and Robby Thomas as general manager at WTVY-TV and WRGX-TV in Dothan, Alabama.
Purciful had been general manager of Gray’s stations in Harrisonburg, Virginia, (WHSV-TV and WSVF). She succeeds Joe Sciortino, who moved to WAFB-TV, Gray’s station in Baton Rouge.
Gray credited Purciful with growing station relevance and connection to its community, citing the Thrive speaker series in Harrisonburg, which was designed to connect and inspire women.
Previously, she worked in broadcast sales in Knoxville, Orlando and Huntsville.
For the past four years, Thomas has been director of marketing and audience development for Gray’s WBTV, Charlotte, N.C. He succeeds Spencer Bienvenu.
Thomas began his career as a multimedia journalist in Panama City at WMBB-TV. He is an 11-time Emmy Award-winning creative director.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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