Google has queued up cable programmers and content partners --
including Turner Broadcasting System, HBO, CNBC, Netflix, Amazon.com and
the National Basketball Association -- in the hopes of providing more
compelling reasons for consumers to buy products built on its Google TV
But rather than providing grist for the "cord-cutting"
mill, the Google TV content partnerships largely appear supplemental to
cable TV services. Indeed, in HBO's case, a pay-TV subscription will be
necessary to access the premium programmer's HBO Go service through a
Google-based device, while the CNBC and NBA applications are designed to
be used while watching live TV.
Google announced the partnerships in a posting on its official corporate blog Monday.
"This is just the beginning," Google TV developer product manager
Ambarish Kenghe wrote in the post. "Over the next few weeks, you can
expect to hear from more sites that are enhancing their Web content for
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