Photos from the L.A. TV Week gathering held June 21
A lineup of leading industry executives shared insights and best practices for making television advertising more effective at the Advanced Advertising Summit, held Wednesday, June 21, at the Sofitel Los Angeles as part of the L.A. TV Week of events produced by Future plc’s Broadcasting+Cable, Multichannel News and Next TV. The day-long conference also recognized the winners of the Advanced Advertising Innovation Awards. Click below for photos from the Summit.
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Mike Fisher (l.), executive director of investment innovation, GroupM, and Jon Lafayette, senior content producer-business, B+C, share a laugh during the Advanced Advertising Summit’s opening keynote conversation. (Image credit: Dajuana Jones)
(From l.) Gabe Richman of The Trade Desk and Julian Riediger of Roku on the “Hitting the Target” panel. (Image credit: Dajuana Jones)
On the “Measuring Up” panel (from l.): moderator Daniel Punt, FTI Consulting, and panelists Lindsey Woodland, 605, and Tristan Webber, TVision. (Image credit: Dajuana Jones)
Addressable Advertising panelists Michele Stone (l.), Paramount, and Chris Geraci, Adcuratio Media. (Image credit: Dajuana Jones)
Vizio GM and VP of product, data science and analytics Charbel Markhoul speaks during the Midday Keynote, titled “What’s Next for Automatic Content Recoginition Data.” (Image credit: Dajuana Jones)
Local advertising panelist John-Marcus (JM) Phillips, VP of product at Effectv. (Image credit: Dajuana Jones)
PadSquad regional VP, West Cathy Collette led the interactive workshop “Let’s Build a Remarkable Campaign Together: A Creative Improv.” (Image credit: Dajuana Jones)
Todd Hauser of FullThrottle.ai and Bill Herman of Spectrum Reach on the afternoon keynote panel “Case Study of an Effective Campaign.” (Image credit: Dajuana Jones)
Steve Montana and Michele Stone of Paramount Advertising accept the Advanced Advertising Innovation Award on behalf Paramount’s Vantage.(Image credit: Dajuana Jones)
Charbel Makhoul, GM, VP of product, data science and analysis, Video, accepts the Advanced Advertising Innovation Award for Inscape from B+C senior content producer-business Jon Lafayette. (Image credit: Dajuana Jones)
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Mike Demenchuk has served as content manager of Broadcasting+Cable and Multichannel News since 2016. After stints as reporter and editor at Adweek, The Bond Buyer and local papers in New Jersey, he joined the staff of Multichannel News in 1999 as assistant managing editor and has served as the cable trade publication's managing editor since 2005. He edits copy and writes headlines for both the print magazine and website, wrangles the occasional e-newsletter and reviews TV shows from time to time. He's also the guy to bother with your guest blog, Fates & Fortunes and Freeze Frame submissions.
