Latest Advanced Advertising Summit

Steve Montana and Michele Stone of Paramount Advertising accept the Advanced Advertising Innovation Award on behalf Paramount’s Vantage.

Freeze Frame | Advanced Advertising Summit L.A. 2023

By Michael Demenchuk published

Photos from the L.A. TV Week gathering held June 21

Broadcasting & Cable
GroupM's Mike Fisher leads off the Advanced Advertising Summit with a keynote on June 21 in Los Angeles.

State of the Advanced Ad World According to GroupM’s Mike Fisher

By Kent Gibbons published

Agency exec shared wide-ranging chat with Jon Lafayette at Future's Advanced Advertising Summit in L.A. on June 21

Advertising
L.A. Advanced Advertising Summit 2023 logo

L.A. TV Week: Advanced Advertising Summit Reveals Secrets to Better Campaigns

By Jon Lafayette published

Meet pioneers and trendsetters in data and technology

Broadcasting & Cable
James Rooke of Comcast Advertising Sales at Advanced Advertising Summit 2022

Putting Ad Money in Linear or Streaming Networks Isn’t an Either/or Proposition, Says Comcast’s James Rooke

By Mike Farrell last updated

Comcast Advertising chief says collaboration will give advanced ad technology the boost it needs

Business
Talking local TV at the Advanced Advertising Summit (l. to r.): Christopher Martinez, Hearst Television; Jim Loughran, Viamedia; Kristin Wnuk, Roku; and Carol Hinnant, Comscore.

Advanced Advertising Summit: Local Media Extends Its Broad Reach

By Michael Malone last updated

Auto advertising still slumping, but newer categories have filled the gap

Broadcasting & Cable
Adam Gerber of GroupM at 2022 Advanced Advertising Summit

Advanced Advertising Summit: Group M’s Gerber Says Measurement Still Key in Advanced Ad Evolution

By Mike Farrell last updated

As streaming services take hold and ad capacity dwindles, industry needs to find ways to sell ads beyond pods and shows

Broadcasting & Cable
Tim Vanderhook of Viant at 2022 Advanced Advertising Summit

Advanced Advertising Summit: Blockchain Could Play ‘Critical’ Role in Ad-Tech

By Mike Farrell last updated

Viant CEO Vanderhook offers advice to ad-tech startups

Broadcasting & Cable
“CTV’s Big Moment“ panelists at the Advanced Advertising Summit (l. to r.): Anthony Susi, Xandr; Adam Gaynor, Gamut; Marni Rommel, Beachfront; Diana Horowitz, Imagine; and Lori Cassorla, Mediahub.

Advanced Advertising Summit: Solid Prospects Predicted for Netflix and Disney Plus Ad-Supported Tiers

By Michael Malone last updated

Panelists bullish on connected TV’s prospects for advertising

Broadcasting & Cable
B+C business editor Jon Lafayette talks with Sean Muller, and founder CEO of iSpot.tv, during the opening keynote of the L.A. TV Week Advanced Advertising Summit June 7 at the Sofitel Los Angeles in Beverly Hills.

Freeze Frame: 2022 Advanced Advertising Summit Los Angeles

By Michael Demenchuk last updated

Photos from the June 7 L.A. TV Week event at the Sofitel Los Angeles in Beverly Hills

Broadcasting & Cable
From left: Moderator Jon Lafayette, Cadent's Tony Yi, Blockgraph's Jason Manningham, DirecTV Advertising's Matthew Van Houten, RPA's Muhammad Eldereiny, INVIDI Technologies' Bruce Anderson, and TelevisaUnivision's Kent Tseng during the "Addressable Advertising Finally Made Easy" panel at the Advanced Advertising Summit.

Advanced Advertising: Addressable Ads Are In Demand But Need More Help

By Kent Gibbons published

Advanced Advertising Summit panel was optimistic but realistic about competing interests, complications

Broadcasting & Cable
1234