Advanced Advertising Summit
Latest Advanced Advertising Summit

Spectrum Reach Campaign for Auto Dealer Wins Advanced Advertising Innovation Award
By Jon Lafayette published
Targeted multiplatform campaign produced 13% sales lift

Vevo Campaign for Credit Karma Wins Advanced Advertising Innovation Award
By B+C Staff published
A campaign to promote Credit Karma’s new checking account submitted by Vevo won the inaugural Advanced Advertising Innovation Award for best use of multiple platforms.

Dentsu’s Brad Stockton Looking to Plus Up Data-Enhanced Ad Platform
By Jon Lafayette published
Brad Stockton, senior VP U.S. national video innovation at at agency dentsu, calls DELTA, the advanced programmatic buying system the agency unveiled earlier this year, his baby.

Call for Entries: Advanced Advertising Innovation Awards
By B+C Staff published
Honoring top campaigns at Nov. 16 Advanced Advertising Summit for use of data, multiple platforms, branded content and results

Advanced Advertising Summit Preview: Marianne Gambelli on Tubi Joining Fox’s Ad-Supported Portfolio
By Jon Lafayette published
The acquisition of Tubi by Fox in 2020 added to the portfolio Fox ad sales president Marianne Gambelli had to sell to advertisers looking for reach in premium content.

#SpringTV: A Look Into the Future of Television
By B+C Staff published
Virtual event will bring together innovators in three key industry categories

Cable Adds a Playbook To Addressable Ad Push
By Jon Lafayette published
Comcast, Charter, Cox try to simplify buying of targeted spots
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