Latest about Advanced Advertising Summit
Panelists bullish on connected TV’s prospects for advertising
Photos from the June 7 L.A. TV Week event at the Sofitel Los Angeles in Beverly Hills
Advanced Advertising Summit panel was optimistic but realistic about competing interests, complications
Campaigns used data, technology and creativity to drive results
Targeted multiplatform campaign produced 13% sales lift
A campaign to promote Credit Karma’s new checking account submitted by Vevo won the inaugural Advanced Advertising Innovation Award for best use of multiple platforms.
Brad Stockton, senior VP U.S. national video innovation at at agency dentsu, calls DELTA, the advanced programmatic buying system the agency unveiled earlier this year, his baby.
Honoring top campaigns at Nov. 16 Advanced Advertising Summit for use of data, multiple platforms, branded content and results
