Fox Networks Group finished its upfront with flat revenue across broadcast, cable and sports. Volume was up for sports and the Fox cable networks, including FX.
Fox combined its broadcast and cable sales groups late last year.
The broadcast network, where ratings have been down, recorded lower sales in the 2% to 5% range, according to people familiar with the situation. Fox, which has had the highest ad prices among the broadcasters, adjusted its rates to attract more volume. That left pricing flat to down 2%.
Sources said Fox did more business based on the C7 measurement, which includes seven days worth of delayed viewing, than last year, when most deals were based on C3, which counts three days of delayed viewing.
Fox also did an increased amount of business with other emerging platforms including VOD, online and mobile.
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