Fox Finishes Upfront With 5% More Volume
Fox Networks Group has finished its upfront negotiations, raking in about 5% more sales volume than a year ago, according to people familiar with the situation.
Fox Networks Group sells its broadcast, cable and digital properties together. Price increases for those properties on a cost-per-thousand viewers (CPM) basis ranged from the high single digits to the low double digits.
Related: ABC Gets High-Single Digit Price Increases in Upfront
A year ago Fox Broadcast lowered its price on a CPM basis. After years of high ratings with American Idol, the price of its ad inventory was significantly higher than the other networks. With Idol ratings down, and the rest of the schedule in flux, Fox didn’t have the leverage to maintain that price level.
Fox sold between 75% and 80% of its inventory and increased the amount of VOD and online video inventory included in packages.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.