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Former Universal Domestic Television President Rosenberg Launches Firm

Former Universal Domestic Television president Steve Rosenberg launched media-marketing company Prime Visibility Media Group with the purchase of AdOn Network and Prime Visibility.

The deal was financed by equity firm Bridge Investments and combines the search-engine marketing of Prime Visibility with the behavioral advertising expertise of AdOn.

Rosenberg will be CEO of the new company, which he said can help enhance online brands and traffic for the traditional media companies that the companies have "deep relationships" with.

The new company is looking at an online-advertising marketplace that could reach $50 billion in the next three years, with the Prime Visibility side helping to drive search-engine traffic and click-throughs -- Fox News Channel is already one of its clients -- and AdOn monetizing that by putting Web sites and media buyers together.

Seth Page, a specialist in mergers and acquisitions, will be chief operating officer and Richard O'Connor, who was vice president of finance and operations at Universal Domestic TV, will be chief financial officer.

AdOn president Steve Armstrong and Prime Visibility president Andrew Hazen will remain atop their respective companies.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.