Estrella Media Get Fubo vMVPD Distribution Deal

By Jon Lafayette
published

Estrella TV and KRCA-TV available as part of Latino package

Estrella TV
(Image credit: Estrella TV)

Estrella Media said it signed a distribution agreement with streaming platform fuboTV.

Under the agreement--the first virtual MVPD deal for Estrella Media--the Estrella TV channel and its Los Angeles TV station KRCA-TV will be available to fuboTV subscribers as part of its Latino package in the U.S.

Financial terms were not disclosed.

“Partnering with fuboTV is a great opportunity to continue expanding EstrellaTV’s distribution channels outside of traditional cable and broadcasting. fuboTV will make our network and local KRCA-62 Los Angeles station available to their growing number of subscribers across the U.S. and increase our footprint in the live streaming universe,” stated Peter Markham, CEO, Estrella Media, Inc. “We are truly excited about cord-cutting services like fuboTV and look forward to reaching our fans on more devices and new platforms in the near future.”

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.