LGBTQ-targeted network Logo partnered with tech startup Snaps to create a RuPaul’s Drag Race-themed keyboard app. The emoji-filled addition went live on Wednesday (April 15).
As of Thursday, the app had been opened more than 1 million times and downloaded onto more than 91,000 mobile devices. It was among the top trending offerings in Apple's App Store.
The keyboard add-on allows users to message emoticons and stickers of the show’s colorful cast of drag queens, including catchphrases like “You betta work” and GIFs. 613,000 of those images have been shared.
The app is available for iOS and Android.
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