Discovery Leads $4.68M Investment In

Discovery Communications has led a $4.68 million Series A round in, a site dedicated to people who care about animals, that launched in January by a founding team that includes Izzie Lerer, daughter of Buzzfeed chairman and The Huffington Post co-founder Kenneth Lerer.  

Also participating in the round were existing investors SoftBank Capital, Greycroft Partners, RRE Ventures, Sterling Equities and Bruce Wilpon. raised a $1 million seed round in September 2013., named after the extinct, flightless bird, noted that it was launched on the heels of two successful documentaries about animal welfare and dignity  – The Cove (2009) and Blackfish (2013). 

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