DirecTV Now, AT&T’s emerging OTT-TV service, will cost $35 per month and offer 100-plus “premium” channels, AT&T president and company CEO Randall Stephenson said Tuesday at The Wall Street Journal DLive conference.
That price will also include the customer’s mobile streaming cost, he said.
“We think this is big,” Stephenson said, again labelling it a “game-changer” whose intent is to to bring a “new, different competitor [to] the cable ecosystem.”
Stephenson also shed a little more detail on the launch date, noting that DirecTV will debut by the end of November.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.