With Hurricane Ian threatening in the south, DirecTV has launched emergency services to provide viewers with up-to-date news on conditions and advisories.
A Severe Weather Channel is available on channel 361-2 carrying news from markets in the path of the storm. Those markets including Ft. Meyers-Naples; Tampa St. Petersburg, Orlando and Jacksonville, Florida; as well as Brunswick, Georgia.
U-verse TV is also carrying the service on channel 1226 and 226.
Coverage of additional markets will be added to the channel in the next few days.
DirecTV has also assembled a Severe Weather Mix channel, which presents a mosaic of four news feeds offering updates on the hurricane’s progress, bulletins and how to access emergency services. Coverage originates from The Weather Channel, AccuWeather and CNN, as well as local coverage from broadcast stations.
The Weather Mix is on channel 200 and 361-1.
DirecTV said it has created similar channels during post storms, including Hurricane Ida in 2021, Hurricanes Marco and Laura in 2020, Hurricane Michael in 2018, Hurricane Irma in 2017 and Superstorm Sandy in 2012. ■
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.