DataCheck (DC) has expanded its Latin American and
pan-regional market research offerings with the introduction of SpendCheck+.
The research monitoring tool uses video fingerprint
technology to provide media agencies, advertisers and networks with market
media intelligence.
The service provides real-time reporting, 24 hour a day
monitoring of 128 open TV and pay TV channels throughout the region.
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It also monitors regular commercials, cross commercials,
interstitials and short branded content and provides reports encompassing 83
advertising categories, spanning over 500 associated brands.
"The service delivers real-time diagnostics which generate a
99% accurate digital fingerprint to analyze any video source," said Lourdes M.
Espinoza, DC's founder and CEO, in a statement. "This unparalleled solution
will allow SpendCheck+ to deliver more actionable and precise data that clients
will be able to use to develop competitive media strategies based on activity
and investment."
The company is also introducing a web-based
dashboard application that provides clients with the ability to process data
from SpendCheck+ and create customized analyses.
