Looking to remove some complexity and consumer friction from the authentication process for TV Everywhere services, CTAM and Adobe said they have teamed on a “non-proprietary” standard for a universal sign-in solution that eases in-home and out-of-home access to TVE apps.
According to CTAM, this “industry standard” supports home-based authentication by automatically signing in when a user is in-home, and a single sign-on that asks the user to provide their credentials once in order to be logged-in across multiple pay TV and programmer-supported TV apps when a user is on the go.
CTAM said portions of the solution will be available this year, and that it’s tied to a TV Everywhere-focused collaboration between CTAM and the OATC (Open Authentication Technology Committee).
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The following programmers and MVPDs are among those that are already supporting development of the new unified solution in the next six to 12 months: A+E Networks, AMC Networks, Comcast, Cox Communications, Disney/ESPN, Fox Networks Group, Mediacom Communications, NBCUniversal, Scripps Networks Interactive, Turner and Viacom.
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