Cox Integrates YouTube Kids, NPR One Into Contour TV

Cox Communications has integrated YouTube Kids and NPR One into Contour TV, the white label version of Comcast’s X1 video platform.

Comcast had already integrated these apps into its flagship X1 product. Contour already offers Netflix, YouTube and iHeart Radio apps, allowing subscribers to access these services without toggling HDMI inputs.

“Now, with YouTube Kids and NPR One, Contour brings even more age-appropriate content to the TV screen for younger members of the family, and the informative, quality audio programming of NPR One for those who want to stay abreast of current events —particularly as election day gets close,” read a Cox advertisement that ran Thursday in a number of the operator’s markets.

Related: Pai Praises Cox Connect2Compete

The programming is available in the “apps” section of the Contour guide.

Privately held Cox doesn’t often release figures on the number of Contour users, although it did say a year ago that it had 1 million subscribers on the platform. Estimates peg the Atlanta-based operator’s total video base to be around 4.065 million.

Canada’s Shaw Communications, Rogers Communications and Videotron also license X1 from Comcast. 

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!