X1, a major contributor to Comcast’s improved video results, will be showcased during Sunday’s Super Bowl between the Carolina Panthers and Denver Broncos via a 60-second spot that will run on CBS in dozens of the MSO’s local markets.
The spot, produced by Goodby, Silverstein & Partners, will highlight several X1 features, including Comcast’s new voice remote, its cloud-powered search and recommendations engine, and its recently-introduced on-screen Sports App.
Making appearances in the spot are Ryan Reed, a NASCAR Xfinity Series driver, and Oakland A’s pitcher Sonny Gray.
Here’s a preview of the new X1 spot that will run during the big game in the aforementioned Comcast markets:
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