Adding a key OTT partner to its pay-TV platform, Comcast plans to launch an app for YouTube on X1 set-tops later this year that will also be tightly integrated with the operator’s search platform and Comcast’s X1 voice remote.
That high level of integration with the Google-owned OTT service follows a similar approach Comcast has already taken with Netflix and plans to do soon with Sling TV, Dish Network’s OTT-TV service.
Comcast said X1 subs will be able to browse YouTube’s full catalog, including content from the subscription-based YouTube Red service, alongside the MSO’s live, VOD, DVR and other web-based programming, which includes Watchable, Comcast’s new ad-based short-form OTT video service. YouTube’s library of 4K video will also be available to Comcast X1 customers with compatible TVs when the cable operator starts to deploy its Xi6, a box that will support 4K and high dynamic range video.
For the full story go to Multichannel.com.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.