Comcast is expanding the number of movies and TV shows offered through its budding electronic sell-through (EST) service after striking a deal with Warner Bros. Films and Television.
The agreement will allow Comcast to sell titles such as Gravity, 42, Argo, The Hobbit: An Unexpected Journey and The Great Gatsby via the Xfinity On Demand digital store, a service launched last November that lets customers purchase titles directly via their PC browsers or set-top boxes. In addition to enabling playback of purchases on set-tops and PCs, Comcast also allows playback (but not direct purchases yet) via the "Xfinity On Demand Purchases" app for iOS devices, Android-powered tablets and smartphones.
Under the deal, Comcast will have the ability to sell many Warner Bros. titles "several weeks" before they are released on DVD.
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Warner Bros. Films and Television joins a Comcast EST studio roster that also includes Fox, Lionsgate, and corporate cousin NBCUniversal.
Go to Multichannel.com for the full story.
