Cineverse To Unleash Channels Dedicated to ‘Dog Whisperer’

Dog Whisperer Cineverse
'Dog Whisperer' Cesar Millan (Image credit: Cineverse)

Cineverse said it secured global rights to Dog Whisperer With Cesar Millan and plans to distribute the show on ad-supported video-on-demand platforms and free ad-supported streaming TV (FAST) channels. 

Cineverse, which last week said it was pruning some of its low-margin channels, said it will have Dog Whisperer FAST channels on its own Cineverse service, as well as other FAST platforms around the world.

“The market for pet products and services surged to more than $136 billion dollars last year and more than 2,000 advertisers spent $1.18 billion on ads — the vast majority of that was on video,” Cineverse president Erick Opeka said. 

"Given the massive global fan base and success of this seminal brand, we expect its revenue performance will far surpass our most successful FAST channel, Bob Ross,” Opeka said. “The initial reception from platforms and partners has been exceptional, and we plan on releasing the international channel rapidly into the global market during calendar Q4/fiscal Q3."

The show originally appeared in 2004 on National Geographic Channel and was later syndicated by Fox. 

”We knew it was time to bring this distinguished series back to audiences around the globe, starting immediately in the U.S.,“ David Segura and Kay Sumner, part of the ownership group at Dog Whisperer Productions, said. “Working with a partner like Cineverse with an extensive distribution network and relationships with every major streaming platform, along with their industry-leading digital distribution platform, made complete sense to us.”

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.