Streaming television company Cinedigm said it picked Mediagenix‘s Whats‘On platform to manage its portfolio of ad-supported streaming television channels.
“Mediagenix has a long track record of success in powering content workflows for both traditional broadcast and satellite/cable-based channels, as well as streaming services,“ Cinedigm chief technology officer Tony Huidor said. ”We look forward to utilizing their Whats’On platform to streamline and significantly scale our content programming workflow.”
“Specifically, we intend to leverage the Whats’On platform’s extensive programming capabilities to more efficiently manage and schedule our significant content portfolio and rapidly growing number of ad-supported FAST channels in a more efficient and automated manner,“ Huidor said. “This is an important step in further spurring Cinedigm’s rapidly evolving FAST business, so we are excited to partner with MediaGenix to help scale our FAST portfolio.”
“Mediagenix is excited to work with Cinedigm, one of the industry leaders in the burgeoning FAST space, and we look forward to enabling Cinedigm to strengthen their growth in the coming years,” said Tim Waddingham, senior director of business development for Mediagenix Americas. “OTT business models are maturing and increasingly embrace advertising through AVOD and FAST to accommodate changing viewer behavior. An increasing number of consumers who have grown used to accessing content via digital distribution show a great preference for programming that is offered free. As a business management platform that seamlessly connects content, rights, and scheduling workflows across all distribution channels, Cinedigm can leverage our market-leading solution Whats’On.”
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.