Complete Coverage: CES 2011
Las Vegas - Yahoo is working with cable
and broadcast programmers and advertisers including ABC, CBS, HSN,
Showtime Networks and Ford to provide enhanced interactive TV features
through broadband-connected television sets and other devices -- cutting
pay-TV providers out of the equation.
The Yahoo initiative, dubbed "broadcast interactivity," is based on
the Yahoo Connected TV platform, which brings Internet-enhanced content
on select TV products. Yahoo is working with consumer-electronics
partners including Broadcom, D-Link, Haier, MediaTek, Sony and Toshiba
to enable the broadcast interactivity pilot on their devices in 2011.
Yahoo plans to launch a pilot program in the first half of 2011, and is
showcasing examples of the broadcast interactivity feature at CES. The
Internet company said three major advertisers -- Ford, Mattel and
Microsoft -- also are planning to work with Yahoo to deliver
interactivity with their TV advertising.
The television industry's top news stories, analysis and blogs of the day.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.