CenturyLink CTO Outlines OTT Plan

CenturyLink has been discussing plans to launch a new duo of over-the-top services for months, and this week one of its top execs shed a bit more light on how the telco intends to deliver new video streaming services inside and outside its Prism TV footprint.

CenturyLink has “soft-launched” an in-footprint service called Prism Stream, a multiscreen offering that delivers the telco’s traditional Prism TV service over-the-top, Aamir Hussain, CenturyLink’s CTO, said Wednesday at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco.

He said the OTT approach will allow CenturyLink to deliver pay TV packages using less bandwidth while rapidly expanding its Prism TV footprint.

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