CBS must not have gotten the memo that the subscription streaming business has become too saturated. It’s subscription video-on-demand platforms seem to be growing strong.
The media company has reached the 8 million customer benchmark across its OTT portfolio, mainly driven by SVOD platforms CBS All Access and Showtime. That’s up from 5 million in August 2018.
CBS now is raising its projections for 2022 to 24 million users, not 16 million.
“Our strategy of creating more of the premium content that audiences want and making it available across new and traditional platforms continues to pay off, driving quarterly increases in subscribers at CBS and Showtime, both consecutively and year-over-year,” Joe Ianniello, CBS president and acting CEO, said in a statement.
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Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!
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