Cable Preps for Massive Winter Storm
Related: ‘All Hands on Deck’ for East Coast Stations Covering Winter Storm Jonas
A near-historic blizzard was making its way toward the Northeast on Friday, potentially dumping 18-to-24 inches or more of snow on major metropolitan areas like Washington, D.C., Baltimore and Philadelphia and up to a foot in New York, forcing cable operators to batten down the hatches in preparation for possible service outages.
According to the Weather Channel’s Weather.com website – which has already dubbed the meteorological event “Winter Storm Jonas” – the scope of the storm is huge with about 20 states from Arkansas to New York either under a blizzard warning, winter storm watch, winter storm warning, winter weather advisory, or freezing rain advisory.
The brunt of the storm appears to be headed for Comcast service territory – which includes Philadelphia, Washington, D.C., Baltimore and parts of New Jersey – and the cable operator is taking the necessary precautions. Comcast has been working since early this week in preparation for the blast, including:
* Increasing staffing and strategically placing employees in key locations throughout its footprint
For the full story go to Multichannel.com.
The smarter way to stay on top of broadcasting and cable industry. Sign up below