Apple Pushes for 99-Cent TV Show Rentals: Reports
Apple is reportedly near deals with News Corp. and Walt
Disney Co. to provide 48-hour rentals of TV shows -- priced at 99 cents --
through iTunes within one day of broadcast.
Apple is hoping to secure the new agreements for ABC and Fox programs in
time for the launch of a revamped $99 Apple TV set-top designed for streaming
video over the Internet directly to televisions, to debut Sept. 7, Bloomberg reported Tuesday, citing anonymous sources.
iTunes Store offers many episodes of TV shows for download, typically priced at
$1.99 each. The current generation of Apple TV units let users play movies, TV
shows and music purchased through iTunes as well as photos on their televisions.
Apple hasn't disclosed how many it has sold but the product is assumed to be a
disappointment, especially relative to the success of the iPhone and iPad
Such a rental service from Apple -- which apparently would be stocked only
with broadcast TV content -- would compete most directly with the proposed
subscription plan from Hulu, the joint venture of Disney, News Corp. and NBC
Plus, that service would let customers access the current seasons of more
than 30 broadcast shows plus library content for $9.99 per month on devices
including Apple's iPad and iPhone, and Samsung TVs and Blu-ray disc players.
News Corp.'s Fox is "receptive" to the plan and Disney and Apple
are "nearing an agreement" for the 99-cent rentals, according to The
Wall Street Journal. However, CBS is unlikely to jump on board, and NBC
Universal and Viacom don't plan to participate, the newspaper reported.
Last year Apple attempted to acquire content for a monthly subscription plan
for popular TV shows -- floating a $30 per month price point -- but reportedly
faced resistance to that idea from programmers.
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below