The Associated Press has launched a new breaking news app, AP News, for iOS users (iPhone, iPad and Apple Watch) that could help drive traffic to TV station websites.
The app (version 1.9) allows users to personalize their news with customized feeds and news alerts.
There will also be curated pages by topic—sports, politics—and an opportunity for more local content from AP member news outlets, which include numerous TV stations. A benefit to those stations of the app is that it "seamlessly" transitions users to those member websites for coverage of local interest stories from broadcasters and newspapers, says AP.
Global director of AP Mobile Michael Boord calls it an immersive, simple but very visual way to "showcase the best of AP and its members."
The free app is downloadable here.
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.