Android TV Now Claiming Over 100 Pay TV Operator Partners Worldwide

Google’s Android TV platform has now been deployed by more than 100 pay TV operators around the world, the technology’s top product manager told B&C Thursday.

According to Shalini Govil-Pai, senior director of product management for Android TV, the platform designed to provide access to over-the-top apps on digital video players, is now being used by “tens of millions” of consumers, primarily in Europe and Asia.

Govil-Pai said that around half of Android TV users are derived from the platform’s operator partners.

Related: Philo Launches on Android TV, Updates Apple Apps

The open Android TV platform allows operator subscribers to access the Google Play store for popular apps, including Netflix and YouTube, as well as more niche OTT services, such as virtual MVPD Philo, which just launched an app for the platform.

Adoption in the U.S. market is set to increase, with DirecTV launching a new slimline set-top for its now premium live-streaming service, a box that will be powered by Android TV. That device is currently in beta and set for wide-scale deployment in the middle of next year.

Meanwhile, U.S. video technology vendors, including Arris and Evolution Digital, continue to integrate Android TV into systems sold to U.S. operators. 

Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!