AMC Sells Out 'Mad Men' Finale

By Jon Lafayette
published

As AMC prepares to begin airing the last episodes of Mad Men this weekend, the network said it has sold the last commercials for the show's finale.

AMC held the ad inventory in the last episode of the award-winning show out of last year's upfront, hoping to maximize the revenue it could generate in scatter.

The network sold about half of the spots in the Mad Men finale by packaging them with spots in The Walking Dead, TV's highest-rated scripted series. Those packages sold for more than $1 million.

Read more at broadcastingcable.com.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.