AMC Makes Killer Promotional Deal
AMC has teamed with national newsstand
franchise Hudson News and book publisher Random House to create a promotional
campaign around its new original scripted series The Killing.
The campaign also includes presence in over
5,000 book clubs countrywide, with each club receiving an extended video
preview of The Killing and an
introductory note from AMC's president Charlie Collier. Book clubs will also be
entered into a sweepstakes which will award $2,500 to be used to cover club
Theresa Beyer, vice president of activation
and promotion for AMC, said the promotions will help the network tap into the
loyal fan base that reads books with crime/mystery genre.
"We felt that by reaching people who
love books that offer the deep stories that mystery/crime drama/suspense genre
delivers, would really love and appreciate The Killing,"
she said. "We saw an opportunity to tap into what is already a huge, huge
fanbase for the genre."
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.