With advanced advertising systems likely to be a major topic at the INTX Show in Chicago next week, Allant has released a new version of its Audience Interconnect platform for advanced advertising.
Allant is a major provider of advanced TV advertising research and measurement products.
Its Audience Interconnect offering is designed to provide a unified platform for audience segmentation and campaign measurement that supports both addressable and non-addressable media.
In a statement, Eric Schmitt, Allant executive VP of TV and media, noted that “Allant makes it seamless for buyers and sellers to specify audience segments while delivering verified true reach/frequency accountability ROI. People have been talking about this kind of granular segmentation and measurement for years, and the industry is more than ready for this.”
The television industry's top news stories, analysis and blogs of the day.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.