A+E Networks unveiled a new brand campaign—Brave Storytellers—featuring a collection of films showcasing directors like acclaimed photographer and artist Amanda Demme and featuring A+E stars like Leah Remini, Donnie Wahlberg, Steven Clark, Kevin Lawrence and Elizabeth Smart.
The campaign is aimed to target today's 'open generation', a large, varied audience united by a shared outlook: interested in the world around them, according to A+E.
Centered on the theme “It’s only by looking closer that we see,” the campaign begins Aug. 15 and was the brainchild of A+E Networks CEO Nancy Dubuc, who tappedAmanda Hillas the company’s new chief marketing officer in September. Hill has been the driving force behind A+E’s new vision, and hired entertainment and brand creative agency Sunshine to execute that vision along with A+E’s internal team.
For more, go to multichannel.com.
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