Thomas Sidar, president of National Wildlife Direct, joined Acorn Media Group as president of Acorn Direct.
He succeeds Miguel Penella, who was named CEO in April.
Acorn Direct -- which will account for about one-half of Acorn's $80 million in sales in 2007, according to the company -- markets DVDs of a host of British TV shows including Prime Suspect, Benny Hill, As Time Goes By, Upstairs Downstairs and hundreds of others.
Acorn will release 71 new titles in 2007 alone.
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