In a sign that Amazon's Kindle Fire has become an
increasingly important platform for app developers, ABC News launched a version
of the ABC News app for the popular tablet.
Over the last year, ABC News reports that its mobile traffic
has tripled as part of an expanded push by the news organization to supply more
mobile content. The Kindle app launch adds to a mobile product suite that also
includes Android, iPhone and most recently a revamped iPad app.
"By partnering with Amazon, ABC News will deliver news and
video content to a new and growing digital audience", said Doug Vance, VP of
product strategy for ABC News, in a statement. "ABC News' mobile page views
have grown over 50% each month since 2011 and our expansion to the Kindle Fire
is the next step in growing our tablet user base".
The importance of those tablet efforts was also highlighted
by a recent survey from the Pew Research Center, which found that 56% of tablet
owners get their news on mobile devices each day, up from 53% in 2011.
The Android app, which is available for free in Amazon's app
store, includes top news headlines, live news video and clips from ABC News
programs and a variety of social media tools.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.