Offering another view of video consumption trends, Leichtman Research Group (LRG) found that 81% of U.S. homes have a DVR, subscribe to Netflix or use a VOD service from a cable or telco service provider. That’s up from 76% last year, and 70% two years ago.
Roughly 30% of the group use two of the services, and 13% use all three, LRG found in the study – On-Demand TV XIV.
The study, based on a survey of 1,214 U.S. adults, also found that 57% get a subscription VOD service from Netflix, Amazon and/or Hulu, and that 48% of adults stream any of that OTT set on a monthly basis.
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