Steve McClellan Latest articles by Steve McClellan CBS Stations Soar in Sweeps By Steve McClellan published 24 May 04 Viewpoint Broadcasters Buy Smut Bleeper By Steve McClellan published 25 April 04 Viewpoint Changing of the Guard By Steve McClellan published 28 June 04 Viewpoint Hearst-Argyle's David Barrett: Good News, Good Guy By Steve McClellan published 12 April 04 Stations ABC’s Gail Sullivan Dies By Steve McClellan published 29 September 03 Viewpoint ABC, CBS Split Monday By Steve McClellan published 30 September 03 Viewpoint NBC wins Sunday By Steve McClellan published 28 July 03 Viewpoint CBS, NBC Duke It Out for Ratings Crown By Steve McClellan published 6 February 04 Viewpoint No Fast-Food Ad Stampede Following Mad Cow Scare By Steve McClellan published 12 January 04 Viewpoint Big Media Put Money Where Their Mouth Is By Steve McClellan published 30 June 03 Viewpoint NBC Plans 30-Second Local-News Head Start By Steve McClellan published 3 November 03 Viewpoint Networks Like When Viewers Watch a LOT By Steve McClellan published 21 July 03 Viewpoint WB signs product-placement deal By Steve McClellan published 21 January 03 Viewpoint Sinclair Wants To Get Into Direct Mail By Steve McClellan published 18 August 03 Viewpoint What? Sex and Violence Don't Sell? By Steve McClellan published 18 August 03 Viewpoint Sesame ups Ming By Steve McClellan published 18 October 02 Viewpoint ABC taps Ives By Steve McClellan published 22 July 03 Viewpoint Diller: 'Big Four' are `oligopoly' By Steve McClellan published 7 April 03 Viewpoint Walking Proud By Steve McClellan published 8 March 04 Viewpoint NCC Senior VP Smith Dies By Steve McClellan published 10 February 04 Viewpoint Football Rules Weekend Ratings By Steve McClellan published 12 January 04 Viewpoint Ouch! Soft Local Ad Market Stings Viacom By Steve McClellan published 29 September 03 Viewpoint NBC, Fox Split Wednesday Ratings Race By Steve McClellan published 8 January 04 Viewpoint Super Bowl XXXVIII: CBS Eyes a $170 Million Sunday By Steve McClellan published 3 November 03 Viewpoint Fox Renews UPN Affiliation By Steve McClellan published 29 September 03 Viewpoint 1 2 3 4 5 6 7 8 9 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Honors the Class of 20252B+C Hall of Fame Announces Its Class of 2025 3DirecTV Acquires Dish, Unifying Struggling Satellite Business 4Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?5Freeze Frame: B+C Hall of Fame 2024
