tvsquared

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TVSquared, Blockgraph Provide Attribution for Spectrum Reach

By Jon Lafayette Published

Cross-platform TV campaign results analyzed

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DirecTV
CTV Ad Spending Up 84% in 1st Quarter: TVSquared

By Jon Lafayette last updated

Ad spending on connected TV jumped 84% in the first quarter of 2021 compared to the same quarter a year ago, according to a new report from TVSquared.

Currency
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Tegna To Use TVSquared For Cross-Platform Attribution

By Jon Lafayette Published

Analytics will help stations measure performance of local data-driven linear and CTV campaigns

Currency
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TVSquared Adds Foursquare Data To Gauge Ad Impact

By Jon Lafayette Published

Foot traffic, store visits get same-day measurement

Currency
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SpotX Integrates TVSquared To Measure Brand Lift, Sales

By Jon Lafayette Published

TVSquared said its analytics have been on boarded by SpotX, enabling connected TV advertisers to measure brand lift, reach, sale and audience measurement.

Currency
TVSquared
TVSquared, Experian Team Up for Advanced TV Campaign Insights

By Jon Lafayette last updated

Advertisers promised precise measurement of audience segments

Advertising
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TVSquared Launches Analytics Platform ADvantage XP

By Jon Lafayette Published

System provides cross-channel outcome measurement

Advertising
Bob Ivins joins TVSquared as chief strategy officer
Ivins Jumps to TVSquared as Chief Strategy Officer

By Jon Lafayette Published

Lead-In
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TVSquared, Blockgraph Team Up on Cross-Channel Measurement

By Jon Lafayette Published

Combination delivers data on audiences and campaign performance

Advertising
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Study Finds TV Ads Drive Web Business Amid COVID

By Jon Lafayette last updated

With many retail outlets closed because of the COVID-19 pandemic a new study found that television advertising is effective at driving consumers to engage online.

Advertising
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