tvsquared

Latest about tvsquared

Bob Ivins
Currency vs. Measurement: Understanding & Improving TV Marketing

By Bob Ivins Published

BC Guest Blog
Innovid mrc
Innovid Reports $7.4 Million Loss in First Quarter

By Jon Lafayette Last updated

Expects $25 million revenue contribution from TVSquared by year end

Currency
A gavel in a stock photo
Nielsen Files Patent Infringement Lawsuit Against TVSquared

By Jon Lafayette Published

Innovid acquired TVSquared for $160 million to create new measurement standard

Currency
Innovid mrc
Innovid Completes $160 Million Acquisition of TVSquared

By Jon Lafayette Published

Combined companies offer cross-platform TV measurement and attribution

Currency
Jo Kinsella
Wonder Women of New York 2022: Jo Kinsella

By Kent Gibbons Published

President, TV Squared by Innovid

Viewpoint
Innovid mrc
Innovid Acquires TVSquared in Deal Worth $160 Million

By Jon Lafayette Last updated

TVSquared CEO Calum Smeaton stepping down after deal closes

Currency
Debbie Wogan Jessica Hindlian TVSquared
TVSquared Hires Senior Execs From Amazon and TransUnion

By Jon Lafayette Published

TVSquared, the TV ad measurement and attribution company, said it named Debbie Wogan chief revenue officer and Jessica Hindlian as senior VP of identity & partnerships.

Currency
Election Ad Campaign Spending
TVSquared Working With AdImpact To Measure Political Ad Reach on CTV

By Jon Lafayette Last updated

CTV election spending expected to reach $1.5 billion 2022

Currency
Flashtalking
Flashtalking Working With TVSquared To Gauge Incremental Reach

By Jon Lafayette Published

Flashtalking said it is working with TV Squared to measure the incremental reach connected TV delivers beyond linear networks for converged TV ad campaigns.

Currency
Jamie Lemle, CMO
After a Long Grounding, the Travel Sector’s TV Ads Take Flight Once Again

By Jamie Lemle Published

BC Guest Blog
1 2 3 Archives