tvsquared

Latest about tvsquared

Currency vs. Measurement: Understanding & Improving TV Marketing

By Bob Ivins Published 26 May 22

BC Guest Blog

Innovid Reports $7.4 Million Loss in First Quarter

By Jon Lafayette last updated 6 May 22

Expects $25 million revenue contribution from TVSquared by year end

Currency

Nielsen Files Patent Infringement Lawsuit Against TVSquared

By Jon Lafayette Published 10 March 22

Innovid acquired TVSquared for $160 million to create new measurement standard

Currency

Innovid Completes $160 Million Acquisition of TVSquared

By Jon Lafayette Published 3 March 22

Combined companies offer cross-platform TV measurement and attribution

Currency

Wonder Women of New York 2022: Jo Kinsella

By Kent Gibbons Published 2 March 22

President, TV Squared by Innovid

Viewpoint

Innovid Acquires TVSquared in Deal Worth $160 Million

By Jon Lafayette last updated 7 February 22

TVSquared CEO Calum Smeaton stepping down after deal closes

Currency

TVSquared Hires Senior Execs From Amazon and TransUnion

By Jon Lafayette Published 2 November 21

TVSquared, the TV ad measurement and attribution company, said it named Debbie Wogan chief revenue officer and Jessica Hindlian as senior VP of identity & partnerships.

Currency

TVSquared Working With AdImpact To Measure Political Ad Reach on CTV

By Jon Lafayette last updated 18 August 21

CTV election spending expected to reach $1.5 billion 2022

Currency

Flashtalking Working With TVSquared To Gauge Incremental Reach

By Jon Lafayette Published 5 August 21

Flashtalking said it is working with TV Squared to measure the incremental reach connected TV delivers beyond linear networks for converged TV ad campaigns.

Currency