Tokyo Olympics

Latest about Tokyo Olympics

The Olympic Flame burns after the lighting of the Olympic Cauldron during the opening ceremony of the Tokyo 2020 Olympic Games, at the Olympic Stadium, in Tokyo, on July 23, 2021.
NBC Again Gives the Tokyo Summer Olympics TV’s Biggest Promo Push

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily

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Swimmers compete in the Women's 100m Individual butterfly semfinal on day two of the Tokyo 2020 Olympic Games at Tokyo Aquatics Centre on July 25, 2021 in Tokyo, Japan.
TV By the Numbers: Olympics Win Gold for Watch-Time, TV Ad Impressions

By John Cassillo, Analyst and Contributor TV[R]EV Published

With insights from Vizio’s Inscape and iSpot.tv

Programming
Performers dance during the 2020 Tokyo Summer Olympic Games opening ceremony at the Olympic Stadium in Tokyo, Japan.
Streaming Jumps During Olympics Opening Ceremony: Convivia

By Jon Lafayette Last updated

279% increase compared to start of 2018 games

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NBCU Olympics
NBC Gives the Tokyo Summer Olympics TV's Biggest Promo Push

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily

Currency
Olympics
Olympics Action Begins on NBC Networks July 20

By Michael Malone Last updated

U.S. women’s soccer seeks to reclaim the gold in Tokyo

Programming
Brian Roberts and IOC President Thomas Bach
Can Comcast and Peacock Win Olympic Gold Despite a Fan Ban and Viewer Concerns?

By David Bloom Last updated

All that programming may end up bereft of that little thing that makes advertisers really happy, like ardent viewers

Business
Natasha Rothwell and Murray Bartlett in 'The White Lotus'
Busted Pilot: 'The White Lotus' Begins, 'Loki' Wraps, and the Olympics Await

By B+C Staff Published

Kent Gibbons and Michael Malone talk about what's happening on the programming scene

Programming
A shark jumps out of the water in a promo for Discovery's Shark Week
Discovery Gives Shark Week TV’s Biggest Promo Push

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily

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Simone Biles competes on the balance beam during the Women's competition of the 2021 U.S. Gymnastics Olympic Trials at America’s Center on June 27, 2021 in St Louis, Missouri.
TV By the Numbers: NBA Playoffs, Olympic Trials Set Pace for Watch-Time, TV Ad Impressions

By John Cassillo, Analyst and Contributor TV[R]EV Published

With insights from Vizio’s Inscape and iSpot.tv

Programming
Peacock Olympics
Peacock’s Olympics Plans Include Kevin Hart, Snoop Dogg, Kenny Mayne

By Jon Lafayette Published

NBCUniversal will be using the Olympics to get people to sample its streaming service Peacock, which will feature both live events and original programming during the games.

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