Tokyo Olympics

Latest about Tokyo Olympics

Beijing Winter Olympics 2022
Comcast Finally Takes Peacock Seriously as Pivotal Winter Olympics February Looms. Will It Matter?

By David Bloom Published

NBCU will double its investment to $3 billion this year. But that could be too little too late.

Business
Dax Shepard and Kristen Bell on NBC's 'Family Game Fight'
NBC Gives Its ‘Games’ (Not the Olympics) TV’s Biggest Promo Push

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Last updated

And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily

Currency
NBCUniversal Peacock
Peacock Losses Double to $520 Million in Third Quarter

By Jon Lafayette Last updated

Olympics power gain in NBCUniversal profits and revenue

Currency
Athletes compete in the Women's Marathon Final on day fifteen of the Tokyo 2020 Olympic Games at Sapporo Odori Park on Aug. 7, 2021 in Sapporo, Japan.
TV By the Numbers: NBC, Olympics Run Away With Impressions, Watch-Time Lead

By John Cassillo, Analyst and Contributor TV[R]EV Published

With insights from Vizio’s Inscape and iSpot.tv

Programming
Tokyo Olympics put a damper on LeVar Burton's guest-host stint on 'Jeopardy!' in the week ended Aug. 1.
Syndication Ratings: Tokyo Olympics Takes Torch to Syndies

By Paige Albiniak Last updated

Tokyo Olympics forces most shows -- including' Jeopardy!,' guest hosted by LeVar Burton -- to be retitled to avoid including low-rated week ended Aug. 1 in season averages.

Programming
Caeleb Dressel of Team United States competes in the Men's 100m Butterfly Final at Tokyo Aquatics Centre on July 31, 2021 in Tokyo, Japan.
NBCU Claims Tokyo Olympics Have Generated 100 Billion Minutes of Viewing

By Jon Lafayette Published

Despite drop in ratings, games have impact with viewers and advertisers, company said

Currency
Elaine Thompson-Herah of Team Jamaica celebrates after winning the gold medal in the Women's 100m Final on day eight of the Tokyo 2020 Olympic Games at Olympic Stadium on July 31, 2021 in Tokyo, Japan.
NBC Gives the Tokyo Olympics TV’s Biggest Promo Push Three Weeks in a Row

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily

Currency
Jordan Chiles competes at the floor on day two during the qualification of the women in gymnastics at the Olympic Games at Ariake Gymnastics Centre on July 25, 2021 in Tokyo, Japan.
Syndication Ratings: As Tokyo Olympics Kick Off, Syndies Take a Dive

By Paige Albiniak Last updated

Tokyo Olympics create stronger-than-usual competition, especially with shows mostly in reruns

Programming
Caeleb Dressel of Team United States competes in the Men's 100m Butterfly Final at Tokyo Aquatics Centre on July 31, 2021 in Tokyo, Japan.
TV By the Numbers: NBC & Olympics Atop Podium for Watch-Time, TV Ad Impressions

By John Cassillo, Analyst and Contributor TV[R]EV Published

With insights from Vizio’s Inscape and iSpot.tv

Programming
Selemon Barega of Team Ethiopia celebrates winning gold in the Men's 10,000 metres Final on day seven of the Tokyo 2020 Olympic Games at Olympic Stadium on July 30, 2021 in Tokyo, Japan.
What’s On This Weekend in TV Sports (July 31-Aug. 1)

By R. Thomas Umstead Published

NBCU continues Summer Olympics coverage

Programming
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