The Trade Desk

Platform integrated by The Trade Desk, DV360, LG Ads Solutions, Facebook, Outfront, LiveRamp

AMC Networks said it is selling addressable advertising inventory on linear television using programmatic technology via The Trade Desk and Magnite.

Blockgraph said it will work with The Trade Desk to facilitate first-party audience targeting using the Unified ID 2.0 systems across the convergent TV landscape.

Interactive ads on connected TV are being made available programmatically to clients of The Trade Desk and Magnite.

Trade Desk first DSP to provide access to addressable Fox VOD inventory

Comcast’s NBCUniversal’s One21 “developers” meeting for advertisers and ad buyers will feature speakers from Twitter, Visa, The Trade Desk, Instagram and LA2028.

The open-source identify framework, led by The Trade Desk, aims to maintain targeted advertising on the open internet as third-party cookies go away

27% of households plan to cut cable cord in 2021

With cookies crumbling as a way to identify individuals, Nielsen said it has a new ID resolution system it will use for its products that measure audiences and outcomes.

The Trade Desk said it promoted Tim Sims to chief revenue officer. Sims had been senior VP, inventory partnerships. He succeeds Jonathan Carson, who left earlier this year.