Latest The Trade Desk
Trade Desk, Magnite Offer Programmatic Interactive CTV
By Jon Lafayette last updated
Interactive ads on connected TV are being made available programmatically to clients of The Trade Desk and Magnite.
Fox Uses FreeWheel for Programmatic VOD Ads on Comcast X1 and Flex Boxes
By Jon Lafayette last updated
Trade Desk first DSP to provide access to addressable Fox VOD inventory
NBCU Has Instagram, Trade Desk, Visa, Twitter at Ad Tech Meeting
By Jon Lafayette published
Comcast’s NBCUniversal’s One21 “developers” meeting for advertisers and ad buyers will feature speakers from Twitter, Visa, The Trade Desk, Instagram and LA2028.
FuboTV Becomes First Connected TV Company to Join Unified ID 2.0 Advanced Ad Initiative
By Daniel Frankel last updated
The open-source identify framework, led by The Trade Desk, aims to maintain targeted advertising on the open internet as third-party cookies go away
Advertisers Shifting Ad Dollars to CTV: Trade Desk Study
By Jon Lafayette published
27% of households plan to cut cable cord in 2021
Nielsen Unveils Post-Cookie System for ID Resolution
By Jon Lafayette published
With cookies crumbling as a way to identify individuals, Nielsen said it has a new ID resolution system it will use for its products that measure audiences and outcomes.
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