Latest The Trade Desk
The Trade Desk Adds Innovid Measurement in U.K., Germany
Advertisers get incremental reach measurement for CTV campaigns
Disney, The Trade Desk Deal Aims To Accelerate Programmatic Sales
Data collaboration boosts addressable advertising
The Trade Desk To Use iSpot as Default Measurement Option
Data used to determine incremental reach
Clinch Launches Flight Control To Run Campaigns Across Platforms
Platform integrated by The Trade Desk, DV360, LG Ads Solutions, Facebook, Outfront, LiveRamp
AMC Networks Goes Programmatic With Linear Addressable Campaigns
AMC Networks said it is selling addressable advertising inventory on linear television using programmatic technology via The Trade Desk and Magnite.
Blockgraph, Trade Desk Team Up on First-Party Data for Convergence
Blockgraph said it will work with The Trade Desk to facilitate first-party audience targeting using the Unified ID 2.0 systems across the convergent TV landscape.
Trade Desk, Magnite Offer Programmatic Interactive CTV
Interactive ads on connected TV are being made available programmatically to clients of The Trade Desk and Magnite.
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