Comcast’s NBCUniversal’s One21 “developers” meeting for advertisers and ad buyers will feature speakers from Twitter, Visa, The Trade Desk, Instagram and LA2028.
The open-source identify framework, led by The Trade Desk, aims to maintain targeted advertising on the open internet as third-party cookies go away
With cookies crumbling as a way to identify individuals, Nielsen said it has a new ID resolution system it will use for its products that measure audiences and outcomes.
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