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Tubi's app ecosystem
Fox Expands Its Advanced Advertising Relationship With The Trade Desk

By Jon Lafayette Published

UID 2.0 and OpenPath are integrated into AdRise

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LG Ad Solutions Integrating Trade Desk’s Unified ID 2.0

By Jon Lafayette Published

Brands will be able to use first-party data to target ads

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Roku The Trade Desk
Roku Makes Data Available to Buyers Using The Trade Desk (NewFronts)

By Jon Lafayette Published

Advertisers will be able to optimize streaming campaigns

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DRAX The Walt Disney Co
Disney Lets Buyers Access Streaming Ad Inventory Via Google, The Trade Desk

By Jon Lafayette Published

DRAX direct unlocks incremental demand for Hulu, Disney Plus

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Lotame Adopts Unified ID 2.0 To Bolster CTV Business

By Jon Lafayette Published

Company adopts ‘best of both worlds’ strategy for identifying consumers without cookies

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'The Walking Dead: Darryl Dixon'
AMC Goes Programmatic With Linear Cable Networks

By Jon Lafayette Published

Ad-tech partners include FreeWheel, The Trade Desk and Canoe Ventures

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The Trade Desk CTV Study
Trade Desk Earnings Drop as Compensation Expenses Rise

By Jon Lafayette Last updated

Revenue jumps 31%

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The Trade Desk Adds Innovid Measurement in U.K., Germany

By Jon Lafayette Published

Advertisers get incremental reach measurement for CTV campaigns

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The Trade Desk CTV Study
Disney, The Trade Desk Deal Aims To Accelerate Programmatic Sales

By Jon Lafayette Last updated

Data collaboration boosts addressable advertising

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The Trade Desk CTV Study
The Trade Desk To Use iSpot as Default Measurement Option

By Jon Lafayette Last updated

Data used to determine incremental reach

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