The Trade Desk
Latest about The Trade Desk

Fox Expands Its Advanced Advertising Relationship With The Trade Desk
By Jon Lafayette published
UID 2.0 and OpenPath are integrated into AdRise

LG Ad Solutions Integrating Trade Desk’s Unified ID 2.0
By Jon Lafayette published
Brands will be able to use first-party data to target ads

Roku Makes Data Available to Buyers Using The Trade Desk (NewFronts)
By Jon Lafayette published
Advertisers will be able to optimize streaming campaigns

Disney Lets Buyers Access Streaming Ad Inventory Via Google, The Trade Desk
By Jon Lafayette published
DRAX direct unlocks incremental demand for Hulu, Disney Plus

Lotame Adopts Unified ID 2.0 To Bolster CTV Business
By Jon Lafayette published
Company adopts ‘best of both worlds’ strategy for identifying consumers without cookies

AMC Goes Programmatic With Linear Cable Networks
By Jon Lafayette published
Ad-tech partners include FreeWheel, The Trade Desk and Canoe Ventures

Trade Desk Earnings Drop as Compensation Expenses Rise
By Jon Lafayette last updated
Revenue jumps 31%

The Trade Desk Adds Innovid Measurement in U.K., Germany
By Jon Lafayette published
Advertisers get incremental reach measurement for CTV campaigns
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