Platform integrated by The Trade Desk, DV360, LG Ads Solutions, Facebook, Outfront, LiveRamp
AMC Networks said it is selling addressable advertising inventory on linear television using programmatic technology via The Trade Desk and Magnite.
Blockgraph said it will work with The Trade Desk to facilitate first-party audience targeting using the Unified ID 2.0 systems across the convergent TV landscape.
Interactive ads on connected TV are being made available programmatically to clients of The Trade Desk and Magnite.
Comcast’s NBCUniversal’s One21 “developers” meeting for advertisers and ad buyers will feature speakers from Twitter, Visa, The Trade Desk, Instagram and LA2028.
The open-source identify framework, led by The Trade Desk, aims to maintain targeted advertising on the open internet as third-party cookies go away
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.