Latest OpenAP
Pedigree, MediaCom, OpenAP Win Advanced Advertising Innovation Award For Best Target Market Definition
Focus on pet owners lowered reached target at lower cost
Weather Channel Works with Amobee on Data-Driven Ads
Campaigns optimized using OpenAP advanced audiences
OpenAP Working with Snowflake To Provide Media Data Clean Room
Data Hub being developed to provide access to cross-platform data
L.A. TV Week: Future of Television Arrives at Advanced Advertising Summit
Keynotes will at June 7 event feature iSpot.TV, OpenAP, Roku
NBCUniversal Expands Programmatic Ad Buying on Peacock
Neworks introduces new ad formats and adds new NBCU Checkout lanes on Comcast platforms
OpenAP Promotes Three Execs to C-Level Positions
Brittany Slattery, Abbey Thomas, Chris LoRusso get elevated titles
Discovery Buys Stake in OpenAP, Joining Fox, NBCU and ViacomCBS as Owners
Investment expands Discovery’s relationship with advanced advertising company
OpenAP’s XPm Providing Cross-Platform Metrics With Multiple Measurement Companies
OpenAP, the advanced advertising company, said it launched XPm, which gives advertisers the cross-platform campaign metrics they have been demanding with a choice of measurement companies.
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