Latest about OpenAP
Magna Gets Access to OpenAP Cross-Platform Audience Data With Acxiom Integration
Agency can monitor campaigns across linear, digital, CTV
Programmers Band Together in Joint Industry Committee To Battle Nielsen Dominance
JIC’s goal is to create multiple currencies for premium video, using first-party viewing data
Snowflake Ventures Buys Minority Stake In OpenAP
Investment accelerates development of data hub
OpenAP Goes Programmatic With OpenID Across Platforms
FreeWheel, Magnite, Xandr enable buyers — starting with GroupM — to transact on linear, digital inventory
Pedigree, MediaCom, OpenAP Win Advanced Advertising Innovation Award For Best Target Market Definition
Focus on pet owners lowered reached target at lower cost
Weather Channel Works with Amobee on Data-Driven Ads
Campaigns optimized using OpenAP advanced audiences
OpenAP Working with Snowflake To Provide Media Data Clean Room
Data Hub being developed to provide access to cross-platform data
L.A. TV Week: Future of Television Arrives at Advanced Advertising Summit
Keynotes will at June 7 event feature iSpot.TV, OpenAP, Roku
