Latest OpenAP
OpenAP Promotes Three Execs to C-Level Positions
Brittany Slattery, Abbey Thomas, Chris LoRusso get elevated titles
Discovery Buys Stake in OpenAP, Joining Fox, NBCU and ViacomCBS as Owners
Investment expands Discovery’s relationship with advanced advertising company
OpenAP’s XPm Providing Cross-Platform Metrics With Multiple Measurement Companies
OpenAP, the advanced advertising company, said it launched XPm, which gives advertisers the cross-platform campaign metrics they have been demanding with a choice of measurement companies.
Why Identity Is the Biggest Challenge Facing the TV Ad Market's Ability to Deliver True Cross-Platform Targeting and Measurement
Xandr-OpenAP Alliance Lets Clients Build Data-Based Campaigns Across TV Programmers
Invest TV platform adopts OpenID to identify audiences
Nets, Buyers Sign Up for OpenAP's OpenID, Clearing Way for Audience-Based Campaigns
Framework identifies linear and digital viewers, laying groundwork for cross-platform measurement
FreeWheel Wins Consolidated ViacomCBS Ad Tech Business
Comcast unit FreeWheel wins pitch over Google
OpenAP Building New Products as Advanced Ad Demand Grows
Deal with iSpot adds attribution to platform
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