Latest OpenAP

OpenAP Programmatic

OpenAP Goes Programmatic With OpenID Across Platforms

By Jon Lafayette published

FreeWheel, Magnite, Xandr enable buyers — starting with GroupM — to transact on linear, digital inventory

Broadcasting & Cable
Pedigree OpenAP MediaCom Advanced Advertising Innovation Award Winner

Pedigree, MediaCom, OpenAP Win Advanced Advertising Innovation Award For Best Target Market Definition

By Jon Lafayette published

Focus on pet owners lowered reached target at lower cost

Currency
The Weather Channel

Weather Channel Works with Amobee on Data-Driven Ads

By Jon Lafayette last updated

Campaigns optimized using OpenAP advanced audiences

Broadcasting & Cable
OpenAP Data Hub

OpenAP Working with Snowflake To Provide Media Data Clean Room

By Jon Lafayette last updated

Data Hub being developed to provide access to cross-platform data

Broadcasting & Cable
Roku in living room

L.A. TV Week: Future of Television Arrives at Advanced Advertising Summit

By Jon Lafayette published

Keynotes will at June 7 event feature iSpot.TV, OpenAP, Roku

Broadcasting & Cable
One22 NBCUniversal

NBCUniversal Expands Programmatic Ad Buying on Peacock

By Jon Lafayette published

Neworks introduces new ad formats and adds new NBCU Checkout lanes on Comcast platforms

Broadcasting & Cable
OpenAP execs

OpenAP Promotes Three Execs to C-Level Positions

By Jon Lafayette published

Brittany Slattery, Abbey Thomas, Chris LoRusso get elevated titles

Broadcasting & Cable
OpenAP Discovery

Discovery Buys Stake in OpenAP, Joining Fox, NBCU and ViacomCBS as Owners

By Jon Lafayette published

Investment expands Discovery’s relationship with advanced advertising company

Broadcasting & Cable
OpenAP XPm

OpenAP’s XPm Providing Cross-Platform Metrics With Multiple Measurement Companies

By Jon Lafayette published

OpenAP, the advanced advertising company, said it launched XPm, which gives advertisers the cross-platform campaign metrics they have been demanding with a choice of measurement companies.

Broadcasting & Cable
A family watches content on multiple screens in their living room.

Why Identity Is the Biggest Challenge Facing the TV Ad Market's Ability to Deliver True Cross-Platform Targeting and Measurement

By David Levy published

Broadcasting & Cable
12Archives